What is good content?

When I started blogging it was for a class, meaning it was required or else I was doomed to fail. Well that got me going, but for a long time I posted just to post, not really caring about the content. Since then, I have grown in my profession and I have come to enjoy my blog and am much more aware of my content. I really want it to be good, and helpful not just for the general public but also specifically for those who like myself are just getting started in this crazy world of public relations.

When I decided to become affiliated with a blogging network I started to really take a good hard look at other blogs to see what kind of content is out there, and what content I myself found helpful. What do I want to see, and what information catches my eye?

I wanted to know what kind of “stuff” to post and what I have discovered is this: If it appeals to the average public relations student, then it is a good post. I don’t need sensational items or super newsworthy “scoops”. My blog is all about learning and education, a forum for the new pr professionals who may be just as unsure of themselves as I am at times.

I blog because I like to write and I have a passion for helping others। Blogging allows me to put that passion to good use doing something I am good at and an activity I would be doing anyway. Apparently I am not the only one who thinks this way.

I have referred to the Brazen Careerist before and this week I agree entirely when she says,

“The posts I spend weeks and weeks writing, and I put my heart right on the page, and I give advice that I really know is true, those posts do well.” “And one more thing. I have found that if I am nervous to post something—if I think I might look bad or reveal too much or give advice that people will hate—these are the posts that people care about, because they further my connection with people and further the conversation we’re having, and connection and conversation are the crux of linking.”


Well said Penelope.

A blog is a conversation and as I continue to learn and grow I hope that I can further this conversation and help others maybe begin a conversation of their own in the process. If I help even one new professional or student out there in cyberspace then I will consider my blog a success and all the frustrating hours of pondering content will be totally worth it